Hedi Slimane’s Celine perfume lands today. The handmade glass bottles have been filled with blonde juice, now all that remains is the sniff test. There are eleven masculine-feminine perfumes for day and night (of which two will come next year). Here’s a reminder of what to choose… (more…)
I was in Paris for a couple of days this week but I just missed the new opening from the Dover Street Market clan. I’m back again on Friday though so I’m planning to pop in to Dover Street Parfums Market, the new outpost that focuses solely on beauty. I feel it’s a good time for an entirely new beauty concept store and who better to orchestrate it than Rei and Adrian, with the help of Sarah Andelman (of Colette fame)?
“I want to find the equivalents of Simone Rocha and Craig Green in the beauty business,” says Dover Street Market CEO Adrian Joffe (more…)
Dear men, the wellness industry is coming for you. And it has a macho-er (read: competitive) name – ‘betterment’. For this you can thank Oli Walsh the founder of the influential Wednesday creative agency, and Josh LeVine of Frame denim, who together have just launched Asystem.
Asystem aims to make it ‘as easy as possible for men to feel, look and perform at their best’, with an initial capsule subscription skincare and ingestibles line. The skincare consists of a Clinique-esque cleanser, moisturiser and “rebuilding” cream (for $45 a month), and the energy, stamina and focus-boosting ingestibles cost $75 a month. Or you can get the combined ‘Total Body System’ for $99 a month.
With its accompanying nutrition, mind and body blog, and a coffee table book celebrating aspirational tastemakers, it certainly seems to tick all the zeitgeist boxes for the 21st century self-improvement guy. Oh and for the full goopification-for-guys monty, there’s the BeachHouse event ‘space’ for meet-ups and mind-body lectures.
It all sounds a bit colour-by-numbers, but the founders have form – and major industry clout. If their combined network of friends and influencers in high places helps spread the word, they have a ready-made head start in the game. It just remains for the products to, well, perform…
WORDS: Disneyrollergirl / Navaz Batliwalla
IMAGES: Asystem
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“Back in 2013, when I was first thinking about Glossier, I thought: ‘Man, I wish there was a beauty brand whose sweatshirt you wanted to wear.’ It really speaks to this notion of winning hearts. (more…)
