Buy it now: Liberty X Nike SS12 *UPDATED*
Quite loving the paisley-pimped Nike Air Max that have arrived at Liberty…*
Danish retailer Only launches interactive, shoppable fashion film
As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)
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Aw12 trend report: MIH press day
Sometimes, after endless appointments of full-on fashion-fashion, you need a palate-cleanser at the press days. Enter MIH‘s new Shepherd’s Bush HQ; all white walls, high ceilings, pristine denim and utility-luxe separates with a London-meets-Paris twist. I got a tour of the studio and a glimpse of the new mens Jean Machine line too… (more…)
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Best beauty buys: A round-up of beauty products I’ve been trying out lately…
LANCOME HYPNOSE DRAMA MASCARA AND BI-FACIL EYE MAKE-UP REMOVER
I have to say, Glossybox is coming up with the goods month after month. As I wrote in a post for Glamour a while ago, the main pull for me is the practicality of all these miniature products. My March Glossybox was a Harrods special containing goodies from Shu Uemura, SKII, Molton Brown, Clarins, a Valentino fragrance sample and a miniature Lancome Hypnose Drama mascara. I admit I’m not fussy about mascaras but I do love this mini Lancome one with its wavy brush. On a separate note, I’ve also just started using Lancome Bi-facil eye makeup remover. (more…)
