Trends

Zara embraces tastemakers with social commerce campaign



Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. (more…)



Feit first



Feit-burgundy

I do love a bit of serendipity. I’m researching Australian brands for a feature and by sheer coincidence, an email arrived last week introducing me to hand sewn footwear line Feit.

It’s the brainchild of the Price brothers who have a history in streetwear (Tull Price co-founded Royal Elastics in 1996). The brand has taken classic streetwear sneaker shapes and reduced them to the most minimalist lines in high quality vegetable tanned leathers. (more…)



SPOILER ALERT! Selfridges advent calendar and Net-a-Porter beauty box



Selfridges-Advent-Calendar

It seems Brits love a beauty box, but whether that’s for the handy miniatures or for the Christmassy sense of unpacking all the goodies I’m not quite sure. Anyhoo, here’s two you need to know about if you’re a beauty box fan.

First, Selfridges has launched its Christmas advent calendar (above), which is bigger and better than ever before. SPOILER ALERT: The contents are plentiful and include the following… (more…)