Who doesn’t love a bit of Net-a-Porter newness? New to the site is Sacai (above) and Studio Nicholson. If you’re not au fait with Studio Nicholson, read up on the brand in this post from 2012. It’s rooted in a menswear sensibility with easy pieces for fuss-free living. Cultish Japanese brand Sacai is known for its subverted classics; think deconstructed biker jackets, frill-edged shirts and bomber jacket-dresses. And if you’re just looking for a spring colour injection, you’ll find it at Smythson, Sophie Hulme and Stella McCartney, new in at Net-a-Porter.
Hover or click on the images to shop. This post uses affiliate links.
Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)
As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?
My-wardrobe.com has a new service that aims to tackle some of these concerns and I was asked to try it out.* (more…)
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. (more…)
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