If you’re a Tory Burch fan, you’ll want to mark January 20th on your iCal. Joining Aerin and Michael Kors, it’s the latest cosmetics (and fragrance line) to arrive in the UK from the Estee Lauder beauty stable.
As with Aerin, Kors and even Tom Ford, it’s all about the angular packaging with golden accents. (Does Estee Lauder only have one lipstick mould?) But if you’re a Burch fan then I think you’ll love the distinctive orange and gold casing complete with double T insignia. British Beauty Blogger has the story here…
Marc Jacobs rallied a few of his favourite muses to model for the campaign, chiming with the prevailing trend of the last few seasons for an all-ages approach to fashion (Edie Campbell, Catherine Deneuve and Fan Bingbing also feature).
Sofia Coppola rarely lends her face to ad campaigns and I so admire her for this. Instead she works with designers who she is genuinely friends with, hence those Marc Jacobs fragrance campaigns we all love, and this slightly goth-y Vuitton one.
The fashionisation of beauty is rolling along at a jolly pace isn’t it? Following both Chanel and Dior with their standalone luxury beauty stores comes Burberry and its all-singing-all-dancing Beauty Box. The store opened yesterday in Covent Garden’s King Street selling make-up, perfume and accessories.
From the entry-level nail polishes and perfumes plus associated sunnies, scarves and bags, it’s but a short jump to the coveted trench or coat. And thus (the mega-brands hope) a loyal customer for life.
Naturally, a Burberry store isn’t a Burberry store without some digital wizardry at play. So if you haven’t time for a mini mani, try the Digital Runway Nail Bar instead. This ‘playful virtual experience’ lets you try the latest Burberry runway shades by placing the polish onto a radio-frequency identification-enabled platform to match your skin tone to the required colour.
OK, I’m not actually sure what a radio-frequency identification-enabled platform is but it sounds sufficiently snazzy enough for me to seek it out next time I’m in WC2…
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