We are promised a vintage haberdashery bureau overflowing with all manner of customising materials plus Jonathan Saunders, Markus Lupfer, Marios Schwab, Martin Grant and Erdem on Valerie Singleton duties. All rather impressive, but even more thrilling is the prospect of discussing the finer points of a well-placed button with Vogue’s Emma ‘More Dash Than Cash’ Elwick-Bates herself. If anyone knows how to create something out of nothing, it is she (although the ‘nothing’ in this case is a not-to-be-sniffed-at Fashion’s Night Out tee, which Erdem et al will be refashioning with a flourish of the Fiskars and a fistful of magic from their collective sewing basket).
Vogue’s More Dash Than Cash pages are my absolute favourite – beautifully shot and styled and proof that it’s not what you wear but how you layer it, tie it and reinvent it. For further reading, hunt down the More Dash Than Cash and Even More Dash Than Cash books – mine have been well thumbed over the years.
I will make it my mission to extract some choice nuggets of fashionable info from Elwick and co but for now, over to you…what are your FNO plans?
As a fan of bricks and mortar shopping, I like to see brands doing things differently and Cerruti has done something bold with its newly relaunched Paris flagship boutique. Embracing brands with a similar sensibility, it now sells Philip Treacy hats, Frédéric Malle home fragrances and Pinel & Pinel trunks alongside its luxury tailoring. This sort of curated concept store only works if the mix is perfectly realised. Too many obviously similar brands and the result is blah and even damaging, but a clever, unexpected mix can increase footfall and create a buzz.
Cerutti isn’t a brand I take notice of but I’d make a trip to the store just to check out how they’ve selected and merchandised the complementary brands. In fact, any store selling old-school, luxury luggage would get me through the door, particularly when it’s as fancy as this…
Wait, Selfridges to open a pop-up shop curated by creative director Alannah Weston, Elle Deco Editor Michelle Ogundehin and Paul Smith selling ‘forever favourites’ like Burberry trench coats and Levi’s 501s? Plus ‘well-loved’ books and Hermes scarves? Sounds like the retail version of those ‘top 20 fashion classics’ articles I’m always being asked to write. And the shop of my dreams.
Forever Shop opens in Selfridges Wonder Room, July 12th-Aug 15th 2010.