Much food for thought in yesterday’s FT article on the power of online tastemakers to shift product. Do also read the second piece on digital marketing agency Joyn* and French company Linkfluence which digs deeper into data analysis ( fyi ‘data’ is going to be one of the big watchwords for 2012).
[*Full disclosure: Disneyrollergirl is listed in the Joyn report and featured on their site]
This time last year I was in the thick of researching an article for H&M magazine on the increasingly mainstream appeal of fashion advertising. I spent hours refreshing The Fashion Spot forums hungry for news of the emerging SS12 ad campaigns to ensure my summer 2011 feature was up to date. (more…)
Like other luxury leather-goods brands Hermes and Loewe, Mulberry has created a video to celebrate the makers of its highly collectable bags. The video is narrated by CEO Godfrey Davis and shows workers at the factory in Somerset making handbags and talking about the apprentice programme and new factory extension. (more…)
Crikey, a collection of Swatch watches sold this week at auction for HK $ 51,707,500 (US $ 6,618,560). The Blum Collection, owned by Swiss businessman Peter Blum and his wife Linda was was one of the most complete collections of Swatches and was sold at a Phillips De Pury & Co auction at The Four Seasons Hotel in Hong Kong. (more…)
