Topshop, H&M, Mango, they’re all at it with their boldface photographers and supermodel ad campaigns. Latest to join Josh Olins, Terry Richardson et al in the high street ad campaigns camp is Ellen Von Unwerth for River Island. (more…)
News just in: Farfetch.com, the curated marketplace for independent boutiques has raised $18 million of further funding to help growth in Brazil, Asia and America. Launched in 2008 by Jose Neves (originally a shoe designer and also the brains behind B Store and Swear), Farfetch works like an upscale high street where boutiques can spread their reach to customers in 100 countries. Jose agreed to answer some of my questions on his business beginnings, the challenges of etail in emerging markets and his multi-channel strategy… (more…)
Some disagree but I found it quite exciting viewing Burberry’s ‘Tweetwalk’ live Twitpic show and Dolce & Gabbana’s’s Twitpics on my BlackBerry while out shopping yesterday. While the last few seasons have seen fashion editors tweeting first 140-character reports, then blurry Twitpics and the ocasional Twitvid, now the brands themselves are tweeting the action in tandem with (or just after) the shows. (more…)
“Even before I started the brand, I knocked on Versace’s door. I called him up and was like, ‘I’m in Italy, can I show up for a meeting?’ And they were like, ‘Um who are you? No we don’t work like that,’ and I said, Well I just went to Prada and I’m here,’ and eventually they were like, ‘Okay come’ and actually Brian Atwood was the accessories designer for Versace at the time, so I sat down with Brian Atwood. He was actually very nice and I showed my stuff to him and he was really impressed and they were all really supportive of what I did. You make ballsy moves all the time, but in the beginning, when there’s nothing, you really have to put your foot in the door.”
Rem D Koolhass, creative director of United Nude, Fashionista.com
