“After each show I ran backstage to say the same set of words in French or in English on-camera for Fashion TV. I had to think in heels fast and stick with first impressions. Brilliant. Génial. Ugly. Moche. Cool. Cool. Great. Génial. Lame. Débile. Fabulous. Génial. My vocabulary grew as pointed and tiny as my attention span. Génial. Génial. Débile. Génial.” (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
“There is only a handful of designers at one time that dictates what the idea of beauty is through their shows and advertising. (more…)
Have you got your head around pre-collections? See Now Buy Now? Good! Next up, ‘unified runway shows’, AKA the gender blending of showing both womenswear and menswear collections on the same catwalk, potentially eliminating the need for separate menswear and womenswear fashion weeks in the future. (more…)
