Brands

Introducing Selfridges Beauty Project (and a can’t-miss special offer)



Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.

An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. (more…)



Guest post: Jigsaw’s Duke Street Emporium is a 3D shopping experience



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Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis

“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.

The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. (more…)



Introducing Chanel No. 5 Eau Première in a new bottle (plus Chanel’s beyond fab ceramic blotter charms)



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Chanel No. 5 Eau Première, the lighter, fresher version of Chanel No. 5 has just been upgraded to join its big sister in the classic Place Vendôme-shaped spray bottle. (See this is what I love about Chanel. It has always utilised its house codes in clever, original ways, Place Vendome being the address of The Ritz where Coco Chanel lived for 30 years.)

And talking of house codes, at the tea party launch last Thursday, the scent was sprayed on teeny flat ceramic camellia and bottle charms. (more…)



DRG Style Index: Gap, Fendi, Commes Des Garcons, Saint Laurent, John Lewis



The DRG Style Index has a bit of an art theme running through it this week. Here’s my ranking of the brand stories that grabbed my attention…

1. GAP IS PARTNERING WITH FRIEZE ART FAIR
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This year, Gap has partnered with Frieze New York (opening May 9th) and Frieze London to produce exclusive merchandise in a ‘white cube’ setting that will double as a café. A joint effort with Visionaire, the US collab will produce limited edition tees from the likes of Alex Katz (above), Richard Phillips and Peter Lindbergh. (more…)