Introducing Selfridges Beauty Project (and a can’t-miss special offer)



Wow, what a month May is looking to be for retail! Last week, Harrods opened its Pradasphere exhibition-café-shop-windows takeover, Fendi unveiled its 3-floor Bond Street flagship, Jigsaw’s Duke Street Emporium arrived in Mayfair and Selfridges just launched its summer ‘Beauty Project’.

An epic nationwide store concept (online and offline), The Beauty Project is a look at beauty, not just from a product point of view but in a wider sense, giving us experiential retail and discussions around how we see beauty. (more…)