Ad campaigns

Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…



SEPHORA’S SHOPPABLE INSPIRATION BOARD

Sephora-The-Beauty-Board

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)



Wearables, schmarables, just give me Chanel!



1 Chanel-phone-case-ss14

Wearables, shmarables… If you ask me we’re a long way from the point where wearable technology is truly useful and can’t-live-without. Until then I’ll stick with the traditional fash-tech accessory. ..mostly those inspired by or made by Chanel.

Let’s be honest, no one lusts after Chanel’s RTW the way they perve over the accessories. The bags (even ludicrous hula-hoop ones), the sock-shoes, the trainers (I’m still getting asked about these)… And then there are the beauty products which are accessories in their own right. I mean, which other brand produces such hotly anticipated collectables? (more…)



Buy it now: Bourgeois tomboy



Saint Laurent

A lovely new hybrid for me to geek over. Bourgeois tomboy (as demonstrated in the above ad by Saint Laurent) is a mix of three parts tomboy (precision tailoring, something denim, scruffy hair), with two parts old school poshness (bourgeois bag, bow-neck blouse). A good enough reason to stock up on lady bags, schoolboy blazers and vintage Cartier jewels I feel…

Saint-Lauren-blazerlip-print-blouse-YSL-Saint-LaurentCharlotte-Olympia
Mark-Cross-Scottie-BagDelfina-Delettrez-eye-ringJ-W-Anderson-pleated-denim

ABOVE, LEFT TO RIGHT
TOP: Saint Laurent blazer, £2,135; Saint Laurent blouse, £695; Charlotte Olympia shoes, £695
BOTTOM: Mark Cross bag, £1,848; Delfina Delettrez ring, £500; J.W Anderson denim skirt, £498

bourgeois sketch by Disneyrollergirl

[Illustration by me]



Margaret Howell SS14 campaign by Koto Bolofo



Margaret-Howell-SS14-Koto-Bolofo-The-Shoe 4

Funny isn’t it… You could spend thousands on flying superstar teams to exotic locales for a mediocre campaign or stay put and shoot these beauties in your own factory. Here’s the SS14 Margaret Howell campaign shot by regular collaborator Koto Bolofo… (more…)