Ad campaigns

Milkshake on my mind



GAP ad featuring Katseye 2025

Why is everyone obsessed with the latest Gap ad?

I have some thoughts.

The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.

It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)



Random Recs: The V&A Storehouse, Fara Homidi UK, Nike



nike x norblack norwhite

A few snippets of digital ephemera and IRL recommendations I’ve enjoyed lately…

1/ The V&A STOREHOUSE experience is as magnificent as everyone has said. It’s free, you can touch stuff, and you can even book an appointment to see archive items of your choice up close. (more…)



Why we all love New New Bottega



Bottega Veneta campaign Tyler the Creator.

Louise Trotter’s New New Bottega hasn’t launched yet, however, we’ve all been swooning over her first campaign*, which went instantly viral last week.

Seeded with a series of close-up hand gestures photographed by Jack Davison, we soon identified the owners of those hands, revealed in videos accompanied by their poetic musings on the power and symbolism of hand work. (more…)



Into this: Gap x Dôen



Gap x Doen Kirsty Hume

Has Gap finally nailed it? Since Zac Posen took up his mission-almost-impossible post as creative director last year, all eyes have been fixed on the revival. Don’t we all want Gap to succeed? I do.

And this collab with Californian sisters Dôen looks to be a winner. (more…)