trends

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



The tapered penny loafer



Everlane Modern Penny Loafer

The gorgeous Grechen of Grechen’s Closet wrote the most complimentary book review ever of The New Garconne (thank you Grechen) and in the process alerted me to Everlane’s ‘Modern Penny Loafer’.

I’m such a stick-in-the-mud that I hadn’t addressed all the newer elongated loafers (I think Gucci did them first). (more…)



What to steal from Louis Vuitton menswear AW17



Louis Vuitton Menswear AW17

Aside from the Supreme logo overload, let’s look at the rest of the Louis Vuitton menswear AW17 collection. This was very sellable, very luxe and pretty much ageless. I loved all the styling cues – a flashback to 90s New York for me (although 80s Basquiat was the reference that Jones cited) with the oversized pleated pants with white sneakers look (more…)



Buy it now: a polished peasant shirt



Polished peasant shirt

I’ve been tasked by a fellow blogger with finding a more affordable dupe of my beloved Atlantique Ascoli peasant shirts.There aren’t many to be found because part of the cost of an Ascoli (around £500) is due to their fabrics – starched bright white custom-made cottons. And they’re fairtrade too. (more…)