sustainability

AW19 trend report: Notes on knits



 Tiina The Store cashmere by Kurt Markus

A heads up on knitwear as just like jeans, I’m always searching for the one find that will change my life. And no surprises that the first gem comes from Tiina The Store.

Tiina Laakonen’s blissful emporium sells the perfect mix of exacting luxury staples and niche curiosities. So alongside the Chimala jeans and Zanini dresses, you can now buy her very own sweaters (more…)



Positive fashion: Maggie Marilyn introduces circularity-first wear-now-recycle-later basics



Maggie Marilyn Somewhere basics collection

Here’s a very cool concept I can get on board with. Maggie Marilyn, known for its sustainable but high-priced designs is introducing a new lower-priced offer of direct-to-consumer elevated basics. Think boxy blazers, organic merino wool sweaters and the perfect white jean.

While the proportions and fabrics look great, the ‘Somewhere’ concept goes further. Marilyn will introduce a “take-back scheme” in 2021, allowing well-loved pieces to be sent back to be recycled into new ones. This circularity-first concept (similar to For Days) feels like a real shift in how we consume. (more…)



Gentlewoman style: Diarte knitwear



Diarte Byron fair trade sweater

I’m on the lookout for a new lightweight red sweater and this one piqued my interest on How To Spend It.
The bright red cotton sweater is by Madrid-based brand, Diarte, which is based around everyday basics drawing inspiration from ‘natural landscapes, contemporary art and strong architecture’. (more…)



Shop the post: Liberty’s ‘conscious beauty’ push



Liberty Conscious Beauty

Liberty has launched its Conscious Beauty campaign this month, with the news that searches of ‘vegan beauty’ on Liberty‘s website are up 135% and sales for ‘conscious beauty’ products have increased by 43% year on year.

For the duration of the campaign, Liberty is housing a ‘Beauty Empties’ drop-off point in the store, where all packaging will be collected and recycled with TerraCycle. And here are some DIY tips on upcycling your empty luxury beauty vessels into home decor items. (Side note, if you’re interested in this shift in beauty consumption, don’t miss my panel talk!) (more…)