sustainability

Guest post: Is your product eco enough? Nike’s free ‘Making’ app will tell you



Guest contributor LSN Global retail editor ALISON BISHOP reports on how Nike’s ‘Making’ app puts sustainable design front of mind for fashion and sportswear creatives…

Ever the innovator, Nike is building on its sustainable product design credentials by sharing its in-house Materials Sustainability Index for anyone to learn from and use – in the form of its new Making app. After collaborating with students at London College of Fashion’s Centre for Sustainable Fashion, the new app helps designers and product creators make more informed decisions about the environmental impacts of the materials they choose. It works by ranking textiles and other materials used for product design based on four environmental concern areas: water, chemistry, energy and waste. For example who knew that the manufacture of silk uses 50% less water than cotton?

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“It’s the start of a conversation,” Lee Holman, Nike’s vice-president of global apparel design told me. “Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process. We’ve created the Making app to empower any designer around the world to make better materials choices in the early stages of the design process. Ultimately everyone wants to create products that are better for the planet, and we want to be able to facilitate that idea.”

It’s quite a statement from the sports giant, especially considering it’s not a selling tool and it’s not connected directly to any Nike product. It’s just for the good of the planet. We call it ‘Brandstanding’ at LS:N Global. Sustainability is the new battleground for brands that want to resonate with disillusioned Millennial consumers (25-35 years old) and brands with cast iron credentials will win the vote. Now I might even design myself a version of Nike’s Flyknit trainers



Get ready for Chinti And Parker Meets Patternity



1 Chinti and Parker meets Patternity - £420

Breaking news: those fabulous Chinti And Parker initial sweaters are now in the sale at half price on Net-a-Porter-com. I have the N one and can’t recommend it highly enough. In other Chinti And Parker news, there’s a great AW13 collab getting ready to drop in a couple of weeks with Patternity. The Chinti And Parker Meets Patternity collection comprises ethically-produced  jersey separates, plus knit pants, dresses and sweaters in C & P’s signature cashmeres and Patternity’s geometric graphics. (more…)



AW13 trend report: Mich Dulce’s banana-fibre hats



How cheery are Mich Dulce’s new millinery pics from her AW13 look book? I spotted these darling hats on her stand at London Fashion Week in February, where Michelle told me about about the sustainable methods they’re made from. (They’re handmade from traditional Filipino T’nalak fabric, handwoven by women who Michelle trains as part of a social enterprise scheme.) (more…)



Dark and lovely



I’m not a great fan of faded denim. Given the choice, I prefer my jeans stiff, dark and densely pigmented. And as traditional faux-fading processes are found to be harmful to their makers and the environment, fashion is finally catching up with me.

One of the suggestions Levi’s makes is to wash jeans less, using only cold water. Funnily enough, this is something I’ve done for years. Using only a tiny bit of detergent, I soak jeans in a bucket of water then rinse, roll in a towel and dry flat. But mostly I try to avoid washing them at all, which is obviously much easier if they’re dark to start with (yeah, it helps if you’re a bit of a scruff).

As it happens, my favourite inky-hued jeans are back online at Netaporter.com. I have these Levi’s Made & Crafted chino jeans already in indigo and khaki but will be buying another pair of the indigo as I wear mine a lot. If you want a dark wash jean that’s versatile enough to wear all year round (day to night, dressed up or down, yada yada) then I’d thoroughly recommend these…

Buy Levi’s Made & Crafted jeans at Netaporter.com