Positive fashion: inside the Maiyet Collective pop-up



Maiyet Collective pop-up Juta shoes

Art, fashion and retail had a very cosy relationship last week. In particular, I discovered an ambitious London pop-up concept – with a difference. As the cashed-up art-fashion crowd descended on the city for Frieze Week, positive impact brand, Maiyet launched its monthly pop-up, Maiyet Collective in Conduit street.

It’s quite the insidery affair, hidden on the first floor of a new private members’ club with little chance of passing trade, plus it’s only open three days a month. But what a fabulous surprise when you venture inside. (more…)