I literally can’t keep up with all the menswear retail goings-on in London this autumn. Just opened in Knightsbridge is another shiny new Burberry store (above), this time focussed on menswear. Craftsmanship and technology are given equal attention, with the store itself built by British stonemasons, carpenters, cabinet makers etc and over 50 speakers and 100 screens installed to engage the customer with digital experiential content. (more…)
It’s not just me who’s a sucker for miniature beauty products. Last year’s beauty Christmas crackers from Jo Malone, Lancome et al sold out in record time so this year the brands have repeated the exercise. Although I notice that Lancome’s prices have crept up. Is it related to the Euro-crisis? This year’s Lancome crackers are retailing for £50 at Selfridges (compared to £38 last year) but I have a feeling this won’t affect sales. For your £50 you get six miniature Lancome hero prdoucts: Hypnôse Mascara 2ml, Bi-Facil 30ml, Mini Juicy Tube – Fraise 17, Visionnaire 7ml, Génifique Youth Activating Concentrate 7ml, Mini L’Absolu Rouge ßx Lipstick 06. Such a genius marketing idea. Will you be buying?
Editing, editing, editing. As any stylist or magazine editor knows, what you leave out is as important as what you leave in. And so in retail, we’re seeing a similar thoughtful curation taking place in order to stand out from competitors. (more…)
Magazines swore they’d never do it. “Editorial is editorial; commerce is commerce,” they chorused. But things are different now. Harper’s Bazaar has just launched Shop.Bazaar.com in preview, a shoppable edit for the Harper’s Bazaar woman. In essence it’s a bit like Net-a-Porter in reverse. It has shoppable content curated via the pages of Harper’s Bazaar by its impeccably-pedigreed editors and is powered in partnership with retailers like Saks Fifth Avenue and Hirshleifers (Harper’s doesn’t hold any inventory itself; its fashion cupboards are big, but not that big), as well as mono-brands like Salvatore Ferragamo. I’ve just signed up so I’m having a play. Will report back…