gentlewoman style

Can elevated basics help fix the fast fashion problem?



Back to Basics - the rise of blank staples

What’s the appeal of blank staples?

H&M just launched Blank Staples, a line of sub American Apparel plain sweats and tees marketed in the millennial language of muted minimalism to capture the post-COVID, stay-home crowd. Meanwhile, COS (also owned by the H&M group) has launched its Core by COS* collection, which will feature seasonal wardrobe essentials for men and women.

The H&M product (below) actually looks really nice. I’m not a tracksuit kinda girl but I do have a fetish for superior quality heavyweight sweatshirts and hoodies. The Blank Staples line is a collaboration with the media brand Highsnobiety, so is targeting the maturing streetwear crowd who want quieter sporty staples. (more…)



What should I buy from Chanel Beauty?



Boy de Chanel beauty and make-up

A friend WhatsApped me to ask what beauty products she should get from Chanel.

This friend is well-versed in beauty so I was surprised she asked me, but actually I really do rate Chanel beauty. It manages to be of the moment, yet never bandwagon-y or too out there. Even when Lucia Pica debuted with her all-red collection, she executed it in an incredibly elegant way. And I’ve honestly never met a Chanel skincare product that didn’t agree with me. Here are the staples I recommended that I use all the time… (more…)



What to buy from Lemaire AW20



Lemaire AW20 by Osma Harvilahti

One of my favourite AW20 collections, there are so many great takeaways from the Lemaire show…

THE CASTING. Real-looking people of all ages wearing clothes that look like they belong to them. I love the setting too and the choreography with the sideways glances, like a series of snapshots taken from the street

THE STYLING. A fantastic layering masterclass, accessorised with signature camera bags and stack heel boots (more…)



Gentlewoman style: Matches sale picks (plus an extra 20% off)



Joseph Trousers in the Matches sale

Quick heads up, there’s an extra 20% discount on certain items in the Matches sale*, so if you’re planning on shopping for any upscale basics, have a browse through my edit below. (As always, I may earn a commission on any sales at no cost to you.) To get the extra 20% off on items marked, remember to add the code EXTRA20 at checkout. (more…)