fragrance

THE DRG STYLE INDEX: AND OTHER STORIES, HARDY AMIES, MAISON ASSOULINE LONDON



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. AND OTHER STORIES LAUNCHES FRAGRANCE

Moroccan Tea Eau de Toilette from & Other Srories

& Other Stories just gets everything right. It launched its first US store in New York last month to rave reviews and last week entered the fragrance market. There are four eau de toilettes (£26): Moroccan Tea, Punk Bouquet, Fig Fiction and Botanic Whisper. The packaging has a whiff of Maison Martin Margiela about it, with the apothecary bottles and utilitarian white labels. (more…)



Aerin Essentials and two new fragrances



Aerin-aw14

Aerin Lauder is really getting into her stride as a flag bearer of no-brainer beauty, a slightly girlier version of Bobbi Brown if you will.

Where Bobbi is all about the everyday make-up in graphic, black packaging, AERIN does the same job but with luxe golden compacts and pastel-pink or pastel-printed boxes. The prints are a really nice (and original) touch that have become a brand signature. If you know anything about Aerin Lauder (not that I’m obsessed or anything), you’ll know she’s all about the NY-Hamptons lifestyle, with plenty of outdoorsy inspiration driving the brand aesthetic. (more…)



THE DRG STYLE INDEX: HELMUT LANG PERFUME, LONGCHAMP THE BOOK, GALLIANO THE CONCEPTUALIST



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. HELMUT LANG PERFUME RETURNS

Helmut-lang-perfume-returns

Woah, big story of the week for me is this one. Helmut Lang the original fragrance is back! And with the proto-minimalist packaging intact too. Not sure where we can buy it in the UK, but it’s being sold on the Helmut Lang US site right now. (more…)