Aerin Lauder is really getting into her stride as a flag bearer of no-brainer beauty, a slightly girlier version of Bobbi Brown if you will.
Where Bobbi is all about the everyday make-up in graphic, black packaging, AERIN does the same job but with luxe golden compacts and pastel-pink or pastel-printed boxes. The prints are a really nice (and original) touch that have become a brand signature. If you know anything about Aerin Lauder (not that I’m obsessed or anything), you’ll know she’s all about the NY-Hamptons lifestyle, with plenty of outdoorsy inspiration driving the brand aesthetic.
Product-wise, I like how sensible and practical everything is. For autumn, AERIN has launched the Essentials collection which includes a Weekday palette and a Weekend palette (£48 each). Both are well thought out, featuring neutral powder blushers, eyeshadows and multi-tasking lip-cheek colours in a decent-sized gold palette with a big mirror and brush/sponge applicator included. To be honest they’re pretty interchangeable, but the weekday one in slightly more colourful. If you’re a beauty minimalist, these shades are spot on and will get plenty of wear. There’s also two new nude lip glosses, two eyeliners and a rose-tinted lip balm. (Actually I can’t detect much colour from the lip balm and though it feels lovely on, I’m not sure I’d fork out £25 for it.)
The fragrances have been very well received and for good reason. The packaging is stunning (those pebble lids!), the size is just right and the scents are distinctive but not overpowering (I’m so over generic fragrances). New to the collection for autumn is Waterlily Sun (actually smells like summer to me) and Iris Meadow (clean and meadow-y with a hint of musk). Both come in the famous painterly boxes and cost £85 (for 50ml eau de parfum).
The five original fragrances now also have accompanying body creams, all in lovely printed tubes designed by Lee Jofa. They’re quite spendy at £40 but then
I’m a bit of a cheapskate where body creams are concerned they’re very pretty and super gifty.