“l’m thinking of the other two people there that probably want to eat, while you tweak the lighting, and arrange your fringe bag. Just eat! Let them eat.”
This story in The Cut on the staged reality of fashion Instagrammers made me laugh. Who hasn’t held up an event while they snap the canapes macarons for yet another Instagram peek into their so-called fabulous fashion life? It’s no secret that Instagram life is our aspirational life, but I have to wonder, if everyone is posting the exact same version of faux-reality, is it time we moved on?
When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.
The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. (more…)