24 March, 2014

Beauty bits: Sephora’s social platform, upcycling Diptyque, Bobbi’s new foundation stick, the best lip balm ever…

SEPHORA’S SHOPPABLE INSPIRATION BOARD

Done well, Sephora’s shopping platform could be a gamechanger. Launched two weeks ago, its new Beauty Board is a Pinterest-esque gallery of user-generated photos, which customers engage with, posting reviews, comments and tips. It’s what beauty forums do best, but this adds an all-important shoppable component and the ability to share widely on other platforms. With mobile’s increasing importance in syncing content with commerce, I imagine we’ll be seeing a lot more brands attempting similar feats. Read more here. (more…)

Disneyrollergirl 3 Comments Ad campaigns, Beauty, Bloggers, Brands, News, Online shopping, Retail concepts, Shopping, Trends beauty, beauty news, Bobbi Brown, By Kilian, Chanel, Diptyque, fragrance, Jo Malone London, retail concepts, Sephora, social commerce, Wes Anderson

7 March, 2014

Tested: My-wardrobe’s ‘try-before-you-buy’ my-dressing room service

As the multi-brand etail market continues to evolve, the originators have their work cut out. How to keep attracting new customers in the face of increased competition? How to tackle the issues of fit and returns? How to differentiate from all the copycats out there? And how to deliver an outstanding service to keep customers coming back?

My-wardrobe.com has a new service that aims to tackle some of these concerns and I was asked to try it out.* (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, News, Online shopping, Retail concepts, Shopping My-Wardrobe, retail concepts, shopping

4 March, 2014

Introducing Seek No Further from Fruit Of The Loom

Seek-No-Further-SS14 4

Just launched: Seek No Further, a new premium fashion line from the heritage utility brand, Fruit Of The Loom. I love these offbeat campaign images from the brand (shot by Colin Dodgson), which is said to harness a pioneering spirit, “inspired by yesterday’s visionaries, today’s trailblazers and tomorrow’s innovators”. Although we’ve all heard that before so the proof will be in the pudding… (more…)

Disneyrollergirl 3 Comments Brands, Design, News, Retail concepts Fruit Of The Loom, heritage, retail concepts, Seek No Further, utility

12 February, 2014

Books and Bowie at Louis Vuitton

David-bowie-bookshelf-Louis-Vuitton 6

Love books? Love Bowie? Love Vuitton? Here’s a treat for you then. Louis Vuitton has tapped David Bowie as its latest guest curator for its Curated Bookshelf. A secret gem in itself, the ‘Librarie’ can be found in the Louis Vuitton Maison in London’s New Bond Street, one of a number of Vuitton book stores that reflect different themes. (more…)