Online shopping

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH



It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield future fashion digital retail theatre

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). (more…)



The Porter pages



Porter Magazine Ryan McGinley Natalia Vodianova

Porter has finally found its voice as a magazine for independent, cultured, grown up women. While it’s powered by Net-a-Porter, thankfully it’s not just another shopping magazine, the shoppable content is balanced with profiles and features on non-fashion subjects too. (more…)



A Premiere Classe ticket to Paris



Vaska Bags premiere Classe Paris

Fashion shows may get all the Fashion Week media love but there’s a whole other side that people don’t see. They’re the less glamorous workhorses of the fashion calendar; the showrooms, re-sees and trade shows. While the menswear shows took all the Paris glory last month, I spent three days in a parallel universe with the team from Who’s Next and Premiere Classe, getting an insider’s look at the biannual trade show, with a few added leisure activities thrown in. (more…)