News

THE DRG STYLE INDEX: Shinola, Michael Kors, Fenwick



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. SHINOLA – ACTING SMALL, THINKING BIG

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Shinola’s been in the news a lot lately since it opened its rather lovely little London store on Newburgh Street. What’s most enlightening is the quietly savvy strategy behind it. For instance, who knew that the brains behind it all is Tom Kartsotis who also founded the mass market watch retailer, Fossil? His approach of creating a story around the manufacturing and people of Detroit has helped imbue the two-year-old watch-and-accessories brand with a romance that really resonates with customers. (more…)



What Asos did next – get ready for the ‘new in’ app



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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)



Would you buy Tom Ford’s minaudiere-friendly Lips & Boys mini lipsticks?



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So much hysteria over a lipstick! But you can kind of see why Tom Ford’s Lips And Boys collection of 50 minature lippies is causing a storm. Ford does make exceedingly good lipsticks and these tap into our desire for teeny trinkets while also being rather practical (yep, I totally fell for the marketing schpiel – whoops). (more…)