Would you buy Tom Ford’s minaudiere-friendly Lips & Boys mini lipsticks?
So much hysteria over a lipstick! But you can kind of see why Tom Ford’s Lips And Boys collection of 50 minature lippies is causing a storm. Ford does make exceedingly good lipsticks and these tap into our desire for teeny trinkets while also being rather practical (yep, I totally fell for the marketing schpiel – whoops). Plus, each one is named after a man Ford has known (Alexander is named after his two-year-old son, fyi).
As Ford puts it, handbag real estate is at a premium at night time. There really is no place for a chunky lipstick in today’s micro clutch, so these fulfill the need for weeny makeup to match the weeny jewelled minaudiere. “People carry teeny-tiny little bags today, and are trying to fit their iPhone, money and a key,” he told WWD. “I think the idea of a small bag is modern, and you need to be able to fit a lipstick into that small space. It seems that there’s a trend these days to miniaturise things.”
The lipsticks arrive in the US on November 28th at 12:01am on Tomford.com. In the UK, Selfridges is first in line with a one day flash sale selling the mini-me lipsticks on 1st December. You can sign up here. But will you? If you’re not caught up in the pre-Christmas frenzy, then there’s also the chance to buy on Tom Ford counters from 26th December. (Hmmm, is Boxing day the new Christmas eve for shopaholics, I wonder?) But remember, they will be limited edition so I can’t see them hanging around for long.
If you prefer the traditional type of Tom Ford lipstick, this season sees a new matte lipstick released from his popular line of vitamin-enriched lip products (below). As expected, the colour palette is stunning, with glamorous berry and red shades as well as the default pinky nudes for the smokey-eye-pale-lip brigade. The Tom Ford Lip Color Matte collection (£37) comes in eight shades with a rich, satin-matte finish (I tried and loved Ruby Rush, a pigment-packed deep red). It’s available at Harvey Nichols, Harrods and John Lewis.
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Tom Ford
30 November, 2014 @ 11:55 pm
Very clever marketing as always from Tom Ford. Limited edition + on sale for just a few days = crazy demand. They were on sale a few hours early on the 27th (all the offiicial material said it was going on sale on the 28th) and within an hour half the shades had sold out. Names have such sentimental value and with 50 that’s a wide pool to appeal to.
1 December, 2014 @ 12:01 am
I wonder if it was like the Coke campaign with people buying loved ones’ names (even if they hated the shade!)?