In terms of sheer lust, Joseph is one of the shows I most look forward to at London Fashion Week. It’s the combination of easy, wearable silhouettes, plus inventive styling and perfect casting that results in a memorable show where you genuinely want to buy everything, not just admire from afar.
Joseph’s heritage lies in generously proportioned knitwear and 80s-90s layers, but modern Joseph is much more of a 90s-00s minimalist-masculine mash-up. The coats are always a standout for me – this season they’re cosy and tactile in nubby sheepskin or dark mohair plaid. (I love how this long, linear one’s layered over tailored culottes and boots, below).
Another brand that has always had a bit of the boy-girl attitude that I love, look out for its recently launched mini-collection, Iconic, a line of pieces that both men and women can wear.
SHOP THE POST BELOW…
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Studio/Joseph; London Fashion Week/Dazed & Confused