Brands

On Joopiter, style storytelling and investment dressing for the hype set



Joopiter by Pharrell Williams

Hot retail news of the month so far comes from Pharrell Williams’ new online auction platform, Joopiter. “Pioneering a modern collecting economy”, it’s a way to sell off his extensive (11-storage units worth) archive of cultural artefacts, while the site simultaneously serves as an online archive of the archive, complete with content to add cultural clout to the pieces.

The first sale goes live next week (but previews from today here) and will consist of one-off items such as an 18k gold Jacob & Co BlackBerry (est sale price $15k-$25k) and blinged-out Swarovski-ed Stan Smiths (est sale price $2,500-$3,500).

Why should we care? (more…)



Is this the ultimate jean?



APC L'Etiquette jeans

I haven’t bought APC jeans for quite a few years. The last pair were beautifully rigid but too boxy everywhere so I hardly wore them. But always loved the quality of their non-stretch denim.

This APC collab with L’Etiquette (the best mag in France) might change all that. (more…)



The super-rare Cartier ‘Cheich’ watch just sold for $1.1 million at Sotheby’s



Cartier watch with red strap

Vintage Cartier watches seem to have a magic aura unmatched by other watch brands. Why? Because they push the envelope of outer design and are popular with watch nerds, design nerds and pop culture fiends alike. (Example: Jackie Kennedy’s Cartier Tank was bought by Kim Kardashian in 2017.)

The unique Cartier ‘Cheich’ watch was originally created as a prize for the person who won two consecutive Paris-Dakar races (aka The Dakar Rally, a gruelling bike race through France and into the African desert), in what was known as the Cartier Challenge. (more…)



Uniqlo LifeWear: Salut, Paris!



Uniqlo Letiquette LifeWear magazine

Uniqlo’s LifeWear magazine continues to be a masterclass in branded printed content. This season’s issue has a collab with L’Etiquette magazine, showing off the best in French casual style (above), plus an interview with John Pawson (who knew he was a Uniqlo outerwear stan?) and a wholesome photo portfolio of Harvard athletes off-duty (think Take Ivy with a sportswear twist – below). (more…)