On BRIT Rhythm and Burberry’s beauty strategy
If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.
Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)








