Brands

On BRIT Rhythm and Burberry’s beauty strategy



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If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.

Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)



H&M magazine: autumn 2013



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The new autumn issues are out and not only are we gifted doorstop sized Vogues, but also the free zines from the high street. I have a four-page story in H&M magazine on the silhouette that I believe will define this decade. That is, the new body conscious silhouette that’s the opposite of clingy WAG frocks and all about confident anti-fit shapes…
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Also in this issue is a superb menswear story (called Le Cafe, shot by Daniel Riera) featuring chic fashion guys having their caffeine moment. (more…)



If you go down to Harrods today…



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Need a good reason to go to Harrods? Of course you do. Well here’s one: Valentino has created it’s very own pop-up shop to celebrate the unstoppable cult of the Rockstud. In situ until the end of the month, the Rockstud Rouge pop-up sells bags and shoes adorned with the famous pyramid studs, amid a selection of Valentino AW13 RTW in the expected shade of crimson. (Can I point out that the walls are studded as well…)

It bags may come and go but the Rockstud is in another league altogether. According to Harrods chief merchant Marigay McKee, “it has dominated the accessories market, growing in demand since its launch.” (more…)



Charlotte Tilbury make-up: despatches from the shop floor



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“Walk away now! Or you’ll have no money left!” These words were uttered only half jokingly by a customer stocking up with goodies at the brand new Charlotte Tilbury counter at Selfridges. Only hours old, the counter (there are two actually) was heaving with the curious and the product-hungry on a Monday afternoon.

This isn’t the first high profile make-up artist line launch but it is a biggie for the UK market. And this is how things are done these days. It’s not enough to be a ‘celebrity make-up artist’ now (what make-up artist doesn’t do celebs?), you need to be a high profile personality in your own right. So Youtube tutorials, magazine-quality blog, highly engaged social media following are all a given. And this is something Tilbury does really really well. (more…)