8 October, 2013

Buy it now: Eudon Choi for River Island

The Eudon Choi for River Island shop is open! And aren’t the look book pictures fab?

The capsule collection is part of River Island’s Design Forum which gives emerging designers a platform to reach more consumers at an affordable price. Choi based his inspiration around Vogue photographer Peter Lindbergh’s 1991 Wild At Heart shoot, which famously featured the likes of Cindy Crawford, Naomi Campbell and Tatjana Patitz as bad-ass bikers girls.

Eudon Choi’s tomboy-luxe aesthetic is all about boxy, anti-bodycon shapes in rich fabrics. The silver leather jacket (£250) is likely to sell out first, swiftly followed by the biker boots (£110). But the biker-detailed utility jacket (£150) and leather-panelled coat (£200) are probably your best bet for cost-per-wear versatility.

Shop the entire collection at Riverisland.com. (more…)

Disneyrollergirl 2 Comments Brands, Design, News, Online shopping, Shopping AW13, collabs, Eudon Choi, Peter Lindbergh, River Island, shopping

7 October, 2013

Flashback! Marc Jacobs for Louis Vuitton 1998

1 Louis-Vuitton-Marc-Jacobs-AW98 3 (more…)

Disneyrollergirl 4 Comments Brands, Design, Designers, Fashion shows AW98, fashion shows, Gisele Bundchen, Kirsten Owen, Louis Vuitton, Marc Jacobs, models, Naomi Campbell

4 October, 2013

Watch DVF’s shoppable Google Hangout here

SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?

It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.

If you’re not on Google Plus, it’s quite easy to join up. (And if you do, please do follow my page at Plus.google.com/+Disneyrollergirl?) If you’re interested, read my Google Plus post here to find out how it all works and what the deal is with Google Hangouts.

Disneyrollergirl 0 Comments Brands, Designers, Events, Online shopping, Retail concepts, Technology Diane Von Furstenberg, Eva Chen, Google Plus, online shopping, shoppable video, technology

3 October, 2013

Marketing the modern muse

At the press launch of Modern Muse back in May, it was made clear that this was a major launch. The biggest Estee Lauder fragrance launch for ten years in fact. And boy, have they promoted it. I’ve been to a launch, a dinner (when I sat next to master perfumer Harry Fremont himself – what a sweetheart), there’s been the ad campaign with Arizona Muse, a Facebook app to celebrate your own muse, and now a short film.

The film, by Steven Sebring is a gentle portrait of Arizona Muse, talking about her life in London, New York and Massachusetts. I love how it’s shot and how intimate and personal it feels (don’t miss the Super-8 moment at the end). (more…)