SO this is the DVF shoppable Google Hangout. It happened in the middle of last night hosted live by Diane Von Furstenberg and Lucky Magazine’s Eva Chen and attended by six fashion fans, plus beauty vlogger Michelle Phan. It’s similar to the hangout that Donatella Versace did for Versus, in that is has a host interviewing a designer about the collection. But this one’s different because it’s shoppable. So kind of like QVC?
It’s very detailed, with Diane giving quite a lot of background and information to the collection. But aside from talking about the collection, the Hangoutees (what do you call Hangout members? Hangouters? Hanger-outers?) ask Diane about being an entrepreneur, style confidence and dealing with haters. If you’ve even seen DVF give a talk, you’ll know this is highly watchable.
I’m convinced that eyewear is going to be the fashion category with the most possibilities for future tech innovation. While I’m not quite sure what’s happened with Lady Gaga’s Polaroid camera glasses, we’re already starting to see an emergence in 3d printed eyewear, but let’s put that aside for now.
This week it’s all about Google Glass, thanks to Diane Von Furstenberg’s NYFW collab with Google. When she took her bow on the catwalk with Google’s co-founder Sergey Brin on Sunday, she was wearing one of the colour-coded eye-pieces. Turns out each Google Glass houses a chip in its frame which was able to record the preparations and goings-on of show day. The final video is here to see and I have a feeling we’ll be seeing a lot more of Google Glass technology…
As the fashion publishing industry continues to go through ongoing changes, magazines are testing different ways to extend their brand messaging beyond the paper page. While Hearst has launched Hello Style to beckon the Youtube generation to its titles, Vogue went the interactive route last week with its two-day Vogue Festival. (more…)