Buy it now: Just one piece from PER/se
The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)
Brands
Can the Burberry Beauty Pinterest campaign drive mascara sales?
The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.
Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)
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Rouge Dior lipstick reinvented (with a few surprises)
Woah, there’s no stopping Peter Philips and his magic mixing palettes.
Due on 1st September is the newly reinvented Rouge Dior lipsticks line that has new matte formulations as well as a reformulated satin finish. The new ultra mattes now contain mango butter, hyuralonic acid and Aroleat Samphira (more…)
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Buy it now: the Prada ecommerce edit
Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…
Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?) (more…)
