Something is up on the British high street and it’s all quite exciting. Jigsaw has been going from strength to strength for a while, bypassing the discounting and stepping up its design credentials. The new ‘A-Line’ concept is looking good; it’s creative, vibrant and bolder than you might expect from Jigsaw. The second collection – above and below, arriving imminently – feels fresh, with generously-proportioned tailoring and luxe shirting the obvious standouts. That new attitude is also being reflected in its stores, with a branch set to open in London’s St James’s, a stone’s throw in fact, from the soon-to-be-relocated Dover Street Market. (more…)
How great is it to see the British high street embracing style conscious ‘mid century modern’ women with well made, classic cuts that have contemporary flair? Whistles has successfully led the charge here for a while, M&S is doing so much better and Jigsaw is the latest to up its game.
As Lisa Armstrong pointed out in The Telegraph, Jigsaw was amazing in the 90s but then it lost its mojo. I remember the John Pawson-designed store and Juergen Teller campaigns (more…)
Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis
“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.
The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. (more…)