Whistles

DRG Style Index: Bella Freud fragrance, Rick Owens goes mainstream, Whistles menswear



The DRG STYLE INDEX this week is all about the new launches and retail concepts launching for AW14. Here’s my ranking of the brand stories that grabbed my attention…

1. BELLA FREUD’S BRAND EVOLUTION

Bella-Freud-fragrance-launch-Azzi-Glasser

I know it’s only May but I can already tell we’re in for the autumn of Bella Freud. Her AW14 collection is much fuller then the capsule knits we’ve been used to and we’ll also see her first collab with Fred Perry. Plus this week saw a few Insta glimpses of the first proper Bella Freud fragrance collection (on the back of those delicious candles). Is it too early for Christmas wishlists? (more…)



London Fashion Week AW13: Day three highlights



Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)