trends

Smile, it’s The North Face x Online Ceramics collab



The North Face x Online Ceramics

Fretting about all this Y2K (the decade that taste forgot) revival malarky? Don’t panic! Just do what I do and regress even further – to all things 70s, Grateful Dead and Whole Earth Catalog.

I’m digging this The North Face x Online Ceramics collaboration (disclosure: yes, I too thought it was a ceramics brand – lol), which features The North Face gorpcore sweats, outerwear and accessories with Online Ceramics’ retro peace-out graphics. (more…)



Business of beauty: Ami Colé for melanin-rich skinimalists



Ami Cole Skin-enhancing Tint

New on my radar: Ami Colé. This beauty brand caught my eye a few weeks ago on Violet Grey*, first for its clean branding and packaging, followed by the subtly enhancing products – tinted moisturisers*, barely-there highlighter* and non-ashy loose powders in a spectrum of inclusive shades.

Founded by New Yorker Diarrha N’Diaye-Mbaye, it’s a far cry from the matte full coverage and ‘baked’ concealer aesthetic of recent years and sits somewhere between Glossier’s barely-there look and the gentle 90s glamour of Naomi Campbell (or what TikTok calls ‘UK Black Girl Make-up‘. (more…)



Hermès Hermesistible lip oil gloss



Hermes Beauty Hermesistible lip oil gloss

Sales at Hermès are up 27% this quarter and 95% of that is attributed to its £58 lipsticks.

I jest of course! And yet, quite when it became normal to sell lipstick and lip gloss for over £40 I’m not sure. I feel like it wasn’t that long ago that Tom Ford’s £36 lipsticks were a Big Deal. Maybe the lipstick index is real after all. John Lewis is selling the new Hermès Hermèsistible Infused Care lip oil* for £44 and I do agree it looks sublime, but still. (more…)



How personalised skincare schemes like Renude are reinventing the business of beauty subscriptions



 Renude skincare subscription service

A trend that was already on the up pre-Covid has exploded in the last year or so. Beauty subscription schemes have evolved beyond product edits and sampling boxes (although those are still going great guns – hello Liberty The Beauty Drop*) to genuinely useful services that save time and money. Specifically: skincare subscriptions.

Thanks to an overall trend in which skincare has become part of the self-care canon (one of the premises of my book, Face Values), start-up founders have spotted a market for people who are interested in the benefits of skincare, but overwhelmed by products and advice. (more…)