trends

Feit first



Feit-burgundy

I do love a bit of serendipity. I’m researching Australian brands for a feature and by sheer coincidence, an email arrived last week introducing me to hand sewn footwear line Feit.

It’s the brainchild of the Price brothers who have a history in streetwear (Tull Price co-founded Royal Elastics in 1996). The brand has taken classic streetwear sneaker shapes and reduced them to the most minimalist lines in high quality vegetable tanned leathers. (more…)



Men’s grooming roundup: Stefano Tonchi, Tom Ford, Acqua Di Parma, Shay & Blue, Mr Porter



STEFANO TONCHI ON INTO THE GLOSS
Stefano-Tonchi

Oh my nosiness knows no bounds. I love Into The Gloss for its snoops into the bathroom cabinets of fashiony women and now it’s been sniffing around the men’s grooming shelves too. Here’s W magazine’s Stefano Tonchi’s thoughts on his grooming routine (Hmmm, Only 6 products but still)… (more…)



Marketing the modern muse



At the press launch of Modern Muse back in May, it was made clear that this was a major launch. The biggest Estee Lauder fragrance launch for ten years in fact. And boy, have they promoted it. I’ve been to a launch, a dinner (when I sat next to master perfumer Harry Fremont himself – what a sweetheart), there’s been the ad campaign with Arizona Muse, a Facebook app to celebrate your own muse, and now a short film.

The film, by Steven Sebring is a gentle portrait of Arizona Muse, talking about her life in London, New York and Massachusetts. I love how it’s shot and how intimate and personal it feels (don’t miss the Super-8 moment at the end). (more…)