A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… (more…)
At a press event at the Nike athletes’ hospitality suite at the British Medical Association, I was told that there are secretive corridors at Nike HQ, where its genius geeks experiment in their out-of-bounds labs. Performance materials, electronic fitness monitoring equipment, future fashion hero products, they’re all thought up and figured out here, possibly years before coming to market. (more…)
As a self-confessed knitwear addict, aw12 is looking most exciting – may I draw your attention to Rochas and Acne for starters? I’m also happy to see so many kilts and mid heels appearing – possibly the after-effects of our Jubilee summer. For the August-to-September transition, I like this Chanel ‘Holiday’ nail polish – an optimistic all-year-round shade that looks like summer in a bottle.
My main takeaway from Paul Smith ss13? The world needs more pink suits. (And red, and yellow, and peach.) I love these proportions – short ‘DB8’ jacket (i.e. double-breasted, eight buttons), slim, above-the-ankle trousers, plus note the slightly higher heel too, to ‘create an upright posture’ apparently… (more…)