Phoebe Philo

You’ve been Vogued



1 vogue-festival-2014-photo-by-disneyrollergirl

Having seen the evolution of fashion blogs over the last seven years (this blog started in 2007), I’m interested in the shift from blogs to brands. Many of the fashion blog pioneers have extended their remit, transforming their blogs into successful creative businesses.

And this approach has spread beyond the bloggersphere to the wider world, hence these days, far from simply aspiring to ‘be a celebrity’ (how 2010!), everyone wants to ‘be a brand’. This thought was crystalised last weekend at the third Vogue Festival (in association with Harrods) at the Southbank Centre’s Queen Elizabeth Hall. Vogue, one of the biggest publishing brands is not content with being a print publication. It wants to be a multi platform destination, an event, a lifestyle brand. And as such it has created a means to engage with its future customers, who themselves have become pretty well versed in the stepping stones of brand-building. (more…)



Trending: Adidas Stan Smiths are back for SS14



Adidas-Stan-Smith

As any sneakerhead knows, it’s not about the fashionable and easily available, it’s about the hunt for that coveted rarity. Hence, while many are stocking up on New Balances in every hue and building their bespoke NIKEiDs, others hanker for the purest of old school icons – the Adidas Stan Smith. (more…)



CHLOE ALPHABET: G is for Gaby Aghion



Female designers are at the creative helm of some of the most successful luxury brands right now and coincidentally or not, a rather important trio of them has risen through the ranks of fashion via Chloé. Stella McCartney, Phoebe Philo, and currently Clare Waight Keller are at the forefront of intelligent, female-friendly fashion, gifting women the multi-tasking wardrobe fundamentals that answer our everyday demands. (more…)