Burberry

Zara embraces tastemakers with social commerce campaign



Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. (more…)



Buy Burberry’s SS14 nail shades now (but get a wiggle on)



Burberry-Nails-SS14

Burberry has followed in Chanel’s footsteps when it comes to off-the-catwalk beauty. In fact, it has gone even further, releasing it SS14 nail colours well ahead of the curve. If you’re quick, you can order a set of its six spring polishes (£90) to be delivered within three weeks. (Deadline for placing orders is 30th September.) (more…)



Buy Burberry’s SS14 runway coats now



Burberry-Prorsum-ss14-coats

Burberry showed a lot of coats on it’s Spring-Summer 2014 runway. Of course, they were light spring coats, not heavy wool ones. And they were knitted, rather than waterproofs.

As is Burberry’s way, you can order these now online, meaning they will work for autumn as well as spring.

Here are three of my favourites – you have until September 30th to get your order in:

Burberry knitted merino wool trench
Burberry-coat-ss14

(more…)



Camera phones – the unsung heroes of London Fashion Week



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So what did the smartphone companies do for London Fashion Week? Apple introduced its new iPhone 5s by working with Burberry Prorsum on social media coverage using its iSight camera.

Like this photo from the Burberry beauty booth for example:

 

Yep, that’s me being tweeted from backstage at Burberry – no biggie.

Meanwhile, Samsung sponsored the BFC press lounge and worked with Nicholas Kirkwood on an exclusive case for the Galaxy Note 3. (more…)