Christopher Kane is a hotter ticket than ever and some suggested there was evidence he’s been Kering-ed. Well, there were certainly a lot of entry-level sweatshirts on show, AKA the new product category that’s proved a winning formula for Kenzo and Givenchy. Along with the hologram dresses (above, what were they made of?) and revisited Princess Margaret pleat pieces, I was wowed by these epic applique pop art dresses. Just brilliant.
If you’re interested in the business of fashion (and indeed The Business Of Fashion), then Imran Amed’s interview with Burberry CEO Angela Ahrendts is one of the best things you can read this month.
Burberry recently bought back its beauty license from Interparfums, which means it will now produce and market all its make-up and perfume in-house. Its new BRIT Rhythm mens fragrance just launched and Ahrendts talks about the strategic moves behind the product and promotion. Such as dressing Sienna Miller and Cara Delevingne in rock chick-y Burberry studs for the Met ball to seed the aesthetic in our minds ahead of time. (more…)
There’s no denying that everyday style has impacted luxury, high street and street wear brands alike in a big way. And especially in the way that a “we’re inclusive” brand message can be disseminated across all visual social platforms.
Burberry arguably kicked the whole thing off with its beautifully executed Art Of the Trench site (with over 22 million page views from fans in over 200 countries to date) and in varying ways, Jimmy Choo, Salvatore Ferragamo, Hermes, Armani and Amanda Wakeley have taken the personal style ball and run with it. But still, no-one does it better than Burberry. This week, its Art Of The Trench concept arrives at Printemps in Paris, complete with an in-store photo installation celebrating chic Parisians as well as a pop-up of exclusive Burberry product. (more…)
Mobile gadgets are booming and so is the trade in fancy cases to carry them. Obviously the buzz is building around the iWatch and its ilk, but as they still haven’t quite hit the market yet, it’s still all about the tablet. (more…)
