19 February, 2013

LFW trend report AW13: Model mania at Topshop and Burberry

Being a catwalk model must be the best fun these days; you simply never know what you’re going to be asked to do. From Mulberry’s dogwalkers, to Matthew Williamson’s close-up Vine videos, to Topshop Unique’s model cams and Burberry’s #Beautybooth, there’s so much interactive fun to be had at the shows. Before I left for yesterday morning’s first show, I caught Topshop’s Google+ video of Cara Delevingne doing a circuit of the Topshop Unique runway with a vídeo cam stashed in her handbag. (more…)

Disneyrollergirl 2 Comments Beauty, Brands, Business of fashion, Fashion shows, Technology Burberry, fashion shows, models, Topshop, trends

17 February, 2013

On Amex, Foursquare and consumer interaction at London Fashion Week

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)

Disneyrollergirl 0 Comments Brands, Business of fashion, Retail concepts, Technology Amex, Burberry, Foursquare, London Fashion Week, SPONSORED POST

6 November, 2012

Menswear focus: stylish Londoners get suited and booted at Burberry, Alexander McQueen and Selfridges

I literally can’t keep up with all the menswear retail goings-on in London this autumn. Just opened in Knightsbridge is another shiny new Burberry store (above), this time focussed on menswear. Craftsmanship and technology are given equal attention, with the store itself built by British stonemasons, carpenters, cabinet makers etc and over 50 speakers and 100 screens installed to engage the customer with digital experiential content. (more…)

Disneyrollergirl 0 Comments Art, Brands, Designers, Menswear, Retail concepts Alexander McQueen, art, bespoke, Burberry, Christian Louboutin, menswear, retail news, Selfridges, shoes

25 September, 2012

I’ve been Burberry-ed

It’s not often I post photos of me on this site because it’s not that kind of blog but I’m making an exception on this occasion because I know people like to see exactly who is spouting all this information and opinion every once in a while. Oh who am I kidding, I’ve been Burberry-ed! (more…)