Burberry, Adidas: How do you wear yours?

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There’s no denying that everyday style has impacted luxury, high street and street wear brands alike in a big way. And especially in the way that a “we’re inclusive” brand message can be disseminated across all visual social platforms.

Burberry arguably kicked the whole thing off with its beautifully executed Art Of the Trench site (with over 22 million page views from fans in over 200 countries to date) and in varying ways, Jimmy Choo, Salvatore Ferragamo, Hermes, Armani and Amanda Wakeley have taken the personal style ball and run with it. But still, no-one does it better than Burberry. This week, its Art Of The Trench concept arrives at Printemps in Paris, complete with an in-store photo installation celebrating chic Parisians as well as a pop-up of exclusive Burberry product.

Here’s a mini-edit of some of the Paris Art of The Trench images (with very-this-season blurry edges) – a lesson in itself on how to do aspirational but achievable luxury…

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And I’m pretty sure these aren’t retouched – here’s my Art of The Trench moment from last September to launch the London flagship. I’ve seen the 9MB file and I can confirm they didn’t retouch my greys (how very dare they)…

The same but different is Adidas Originals‘ quick response to this summer’s big hipster trend – socks ‘n’ slides. It has released a set of images showing Adidas Adilette pool slides and Trefoil socks styled in everyday looks and is encouraging followers to share with the hashtag #socksnslides. How do you wear yours?

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