24 August, 2025

Milkshake on my mind

Why is everyone obsessed with the latest Gap ad?

I have some thoughts.

The ad dropped last Tuesday and the thing that first grabbed my attention was the catchy tempo of Milkshake (originally by Kelis, but this time covered by K-pop girl group KATSEYE), accompanied by Robbie Blue’s brilliant staccato choreography.

It felt like a return to ye olde Y2K Gap campaigns and I guess the timing of a feelgood Gap denim throwback chimed against the controversial American Eagle ad (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Business of fashion, Music, News, Trends ad campaigns, American Eagle, brands, celebrity, denim, Gap, Instagram, Katseye, Kelis, Michael Bise, music, social media

2 June, 2025

Why we all love New New Bottega

Bottega Veneta campaign Tyler the Creator.

Louise Trotter’s New New Bottega hasn’t launched yet, however, we’ve all been swooning over her first campaign*, which went instantly viral last week.

Seeded with a series of close-up hand gestures photographed by Jack Davison, we soon identified the owners of those hands, revealed in videos accompanied by their poetic musings on the power and symbolism of hand work. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Business of fashion, Designers, News, Photography ad campaigns, Bottega Veneta, craft, Edward L Buchanan, Jack Davison, Louise Trotter, Neneh Cherry, New York Times, photography, Tyler the Creator, Zadie Smith

21 May, 2025

Into this: Gap x Dôen

Gap x Doen Kirsty Hume

Has Gap finally nailed it? Since Zac Posen took up his mission-almost-impossible post as creative director last year, all eyes have been fixed on the revival. Don’t we all want Gap to succeed? I do.

And this collab with Californian sisters Dôen looks to be a winner. (more…)

Disneyrollergirl 0 Comments Ad campaigns, Brands, Business of fashion, Design, News, Shopping ad campaigns, Clara Balzary, collabs, Doen, Gap, Kirsty Hume, models, shopping, SS25, Zac Posen

14 January, 2025

The Toscani effect

Benetton 1984

Farewell Oliviero Toscani, a brilliant photographer and art director who changed the world through his audacious activism dressed as fashion advertising.

I became aware of him in the 1980s via his vibrant fashion shoots for Benetton using groups of racially diverse, often street cast models in simple studio settings, styled in layers upon layers by (my old boss) Caroline Baker. (more…)