Trends

Trend report: Liberty AW12 press day highlights



Liberty‘s press day is one of the highlights of the whole 2-month-long press day circuit. There’s always something new going on with the store (this year it’s the extension of the accessories hall into a space that will reach back to Kingly Street opening on May 1st) and the buyers are on hand to chat through their choices. Womenswear buyer Stephanie Jones, who I first met doing the Liberty Best Of British Open Call last year, gave me a wee tour… (more…)

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House of Holland launches pre-tail



Roland Mouret in 2007, Burberry in 2010, Moda Operandi in 2011. Is 2012 the year that pre-tail goes mainstream? Henry Holland has just launched pre-tail for the first time with selected AW12 looks available for pre-order directly from his House of Holland website. Customers pay 50% up front with the balance payable just before delivery a few months later. The thinking goes that by asking customers to pay in advance, designers get a heads-up on which pieces will sell best thus avoiding wasteful over-production (not to mention easing cashflow). While Moda Operandi doesn’t give refunds if you receive your item and decide it’s a nonstarter (you can only get ‘store’ credit on the site – a bit jammy, non?), Holland operates the same 28 day refund policy as for his other online sales.

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Library corner: Heads: Hair by Guido




I had totally forgotten about this Guido Palau hair book from 2000. After I spotted it in the staff room at London College of Fashion a couple of weeks ago, I got straight on Amazon and ordered a copy. (more…)

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