According to some research I’ve been doing for a report, young Chinese luxury consumers don’t really wear home grown designers, they prefer the better known status labels like Gucci, Louis Vuitton and Chanel. (more…)
More ad campaign news…WWD announced yesterday that Sofia Coppola has directed the advertising film and print campaign for the Marni for H&M collection which launches on March 8th. The film will run in cinemas as well as on TV and online. Great choice Consuelo! Can I propose a Sofia Coppola for H&M collection next?
If this year wasn’t all about extravagant scarf prints, next year certainly will be. If you’re going to buy a posh silk scarf, you might as well make it an Hermes one and to entice you even more, Hermes has set up a special pop-up scarf boutique at Harrods (in the Room of luxury 2 on the ground floor) where every Wednesday and Friday afternoon between now and 2nd January 2012, you can learn how to tie a scarf like a pro. (more…)
Some digital fashion snippets that have caught my attention…
TOPMAN LAUNCHES ONLINE MAGAZINE
Topman’s digital zine, Generation launched last week. It’s an eclectic mix of culture and style and from my first look doesn’t seem to be about pushing product, it’s purely content driven. I find it a bit too visually chaotic but I like the variety of content. (more…)
