Heads up: Another drop of Liberty‘s insanely popular Nike shoes is set to land first thing (10am to be precise) tomorrow. Choose from the Hyperclave, Blazer and Sky Hi Dunk (with concealed wedge platform), all smothered in Liberty floral print. My money’s on the Blazer so if you want it, get in early…
LIBERTY X NIKE BLAZER, £75, ON SALE 17TH APRIL
LIBERTY X NIKE HYPERCLAVE, £75 ON SALE 17TH APRIL
LIBERTY X NIKE SKY HI DUNK, £95, ON SALE 17TH APRIL
As I never tire of saying, I’m not the biggest online shopper. The reasons are many but in a nutshell:
*I live in London. We have Harvey Nichols, The Shop At Bluebird, Portobello Market et al
*I work in fashion, ergo I like to shop on the hop, browsing in stores on my daily beat
*I’m freelance and despite some people’s conclusions, I don’t sit at home in front of a screen all day so I’m not always in to receive parcels (more…)
As with a still photo shoot, there are a number of elements that have to add up for a fashion film to get my tick of approval. The casting, the clothes and the narrative are important of course, but for moving image, the acting, music and cinematography are crucial. Danish retailer Only has created a compelling five minute film with all these elements executed to perfection. But the clever part is that ‘The Liberation’ also incorporates interactive storytelling as well as shoppable and social media functionality to make this a really game-changing marketing move. (more…)
The third and best yet incarnation of the BFC’s British Designers Collective pop-up shop has finally arrived at Bicester Village. A gaggle of press and bloggers got the 9.07 from Marylebone, arriving at a country-house-with-a-twist store stuffed with the best of contemporary British fashion. Following speeches by Value Retail’s Desiree Bollier, British Fashion Council chairman Harold Tillman and British Designer Collective spokesperson Alexa Chung (in Bella Freud’s classic Je T’aime Jane sweater), we were let loose on the rails of Preen power dresses and Jonathan Saunders knits. (more…)
