Everyone’s getting jolly excited about H&M’s new launch – & Other Stories. Pitched as a brand about ‘style’ rather than ‘fashion’, it’s been seeding videos for the last few weeks and launch day is almost upon us (8th March, Regent Street, London).
I’m interested to see what the beauty offer is like up close. (more…)
Just arrived at Dr Martens… this new collection by Agyness Deyn. This time, her inspiration was Harajuku, hence the chunky naive sandals, Minnie Mouse bows and loveheart motifs. I’m glad to see that Dr Martens has hit its stride in recent seasons, aligning itself with the modern heritage movement and successfully catering to old and new customers (the stores in Westfield Stratford and Carnaby Street are pitch perfect). (more…)
Today I truly experienced the luxury and convenience of a concierge service. I’ve been working with Amex to experience all they have to offer this Fashion Week, which in reality means I’ve had cars booked to ferry me from show to show, my on-the-go catering needs seen to, plus all manner of other requests – small and large – dealt with. Amex asked me what my ‘pain points’ were during Fashion Week and I said transport issues, wi-fi issues and just general juggling of everything. (more…)
Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. (more…)
