Everyone’s getting jolly excited about H&M’s new launch – & Other Stories. Pitched as a brand about ‘style’ rather than ‘fashion’, it’s been seeding videos for the last few weeks and launch day is almost upon us (8th March, Regent Street, London).
I’m interested to see what the beauty offer is like up close. You’d think the beauty market would be even more saturated than fashion, but clearly not. & Other Stories has enlisted Ben Gorham (of Byredo fame) as the consultant on the scents for the bath and body range (lotions, body soufflés, scrubs, mist sprays etc), but I’m told there isn’t an actual fragrance yet. I bet there’s one in the works though.
Luminising powder, £12
Nail colour, £5
Body scrub, £7