Agyness Deyn

Just dropped: Agyness Deyn for Dr Martens SS13



Just arrived at Dr Martens… this new collection by Agyness Deyn. This time, her inspiration was Harajuku, hence the chunky naive sandals, Minnie Mouse bows and loveheart motifs. I’m glad to see that Dr Martens has hit its stride in recent seasons, aligning itself with the modern heritage movement and successfully catering to old and new customers (the stores in Westfield Stratford and Carnaby Street are pitch perfect). (more…)



Dr Martens First & Forever campaign



Here’s a good example of a branded campaign where everything fits. Dr Martens (whose shoes have really hit their stride in recent seasons) came up with the First And Forever idea, playing on a sense of youthful nostalgia that marries fashion, music, romance and some beautiful imagery. (more…)