Design

AW17 Trend Report: Margaret Howell



Margaret Howell Aw17
There was a louche scruffiness to Margaret Howell for AW17 that I really liked. Trousers were boy-cut or cuffed with a button and worn a bit too short with retro normcore trainers. Shirts were half in, half out, but that’s as far as the scruffiness went. I mean, this is Margaret Howell, so they were still starched and properly pressed. (more…)



Calvin Klein AW17: God bless America



Calvin Klein AW17

First look at Raf Simons’ vision for Calvin Klein AW17. The first look that came out was perfection, a red-white-and-blue ensemble of red piped flat-front pants with blue tucked-in felted shirt and white poloneck, plus steel-capped cowboy boots. Very clean, direct and optimistic in its message. The show continued in a similar vein, an ode to American classics, including artisanal quilting inside parka jackets, Ralph-Lauren-meets-Helmut-Lang double-breasted camel coats, (more…)



Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)