Business of fashion

Wardrobe NYC – the denim edit



Wardrobe NYC Denim

Wardrobe NYC has been going for a few months now. The premise is a series of capsule wardrobe ‘packs’; you buy four or eight pieces at a time and the styling is as classic and cool as it gets, so you’re not going to get fashion fatigue with them! (more…)



The Prada cafe, Marchesi 1824 lands in Mount Street



Marchesi 1824 London patisserie Mount Street

Dean & Deluca never made it to Mount Street, but Marchesi 1824 did.

The famous Prada-owned patisserie opened in May on the old Allens of Mayfair butchers site, retaining its façade, marble flooring and original ceramic tiling. You can perch on green velvet couches and chairs, sipping a £6 cappuccino, while sampling a huge array of sourdough pastries, bite-sized fruit tarts and Instagram-fodder finger sandwiches. (more…)



Gentlewoman style: introducing Gerbase



Gerbase by Paula Gerbase

I think I first read about Paula Gerbase’s own name brand in The Gentlewoman. Known for her womenswear line, 1205, as well as being the creative director of John Lobb, her style is certainly very gentlewomanly.

The new line, Gerbase launches imminently and consists of layerable tissue-thin knits, tailoring and fine jewellery (more…)



Can Verishop solve the ecommerce discovery conundrum?



Can Verishop solve the ecommerce discovery conundrum

Anyone tried Verishop? The new anti-Amazon e-com platform (from former Snap Inc. exec, Imran Khan) is an online marketplace that aims to give a much more elevated experience than the soulless functionality of Amazon.

Pitched as ‘affordable luxury’ for young customers looking for contemporary brands, it’s banking on 24/7 customer service to entice customers, with free shipping and returns, making up the margins with lower marketing spend. (more…)